Pick up the receiver. No coins needed. On the other end of the line: a stranger from a completely different generation, ready ...

Often, it feels like humans are one bunch of totally unpredictable beings. So finding out the answers to questions about our behavior requires some serious measures. Would we go mad if we read too ...

A multi-year study of the reliability of published social & behavioral science research has found that only about half of ...

What happens when a tech millionaire spends two decades trying to control how we behave online? For Millennials — it mostly worked. For Gen-X and Gen-Z? Not so much. They see the game. They’re not ...

EXCLUSIVE: Social experiments have been all the rage over the last few years from The Circle and Love Is Blind through to The Traitors. The latter, which airs on Peacock in the U.S., has led to a ...

What started as a planned social experiment quickly spirals off course, leading to an outcome that feels far more chaotic and revealing than intended.

Bluesky is adding a dislike button as a way to signal the kind of posts you don't want to see in your Discover feed. The experiment is part of several new ideas Bluesky is exploring to a improve ...

A simple hairstyle — the now-infamous "Utah curls" — paired with an oversized outfit quickly took over social media.